Fast-moving markets need fast-moving marketing. In FMCG, agility is everything. Rule automates campaign creation, content updates, and localisation, helping teams keep up with the constant product rotations, promotions, and launches which the sector is known for.
With so many locations, regions and store layouts, mistakes are bound to happen. That’s why we built Rule AI, an intelligent safety net designed to catch mistakes before they hit production. Our platform instantly scans your campaign briefs and creative assets—including static imagery and video—to flag contradictions and brand inconsistencies. With Rule AI handling the technicalities, you’re free to focus on what matters most: creating great content.
Rule automates the creation of marketing briefs, content and allocations using your existing retail data. It frees up your marketing teams to focus on higher value work. Outputs such as agency briefs, store guides, campaign overviews, presentation decks and high-res marketing content itself are all automated.
If you work in the FMCG sector you know things move fast. Rule directly addresses the need for constantly changing, highly frequent promotional campaigns by generating your design variations instantly. Our platform can efficiently generate campaigns straight from your retail systems too, sourcing your business’s retail pricing and promotional data using our bespoke, public API. It’s that simple.
With a fast-moving market, you need fast-moving approvals: Rule’s centralised hub keeps all feedback under one roof, ensuring an efficient and clear audit trail throughout the approval process. For templated content, Rule can dynamically amend all variations instantly.
Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.
