Execute

Rule AI

Rule AI acts as your intelligent second set of eyes, instantly checking for brief mistakes, content issues and brand compliance so you can create without fear.

We handle the detail so you can handle the strategy.

Rule AI: The Automation of Accuracy

Briefing or content errors aren’t just embarrassing—they’re expensive. That’s why we built Rule AI, an intelligent safety net designed to catch mistakes before they hit production. Our platform instantly scans your campaign briefs and creative assets—including static imagery and video—to flag contradictions and brand inconsistencies. With Rule AI handling the technicalities, you’re free to focus on what matters most: creating great content.

Stop Proofreading. Start Creating.

It is easy to make a mistake such as briefing “£” copy for Republic of Ireland content, or putting the wrong T&C against an offer. Rule AI is built to find these issues, scanning all content and brief information to highlight any mistakes, omissions or inconsistencies versus brand guidelines. This allows you to focus on more strategic work, and create without fear.

Total Brand Integrity

When creating 1000’s of assets it’s easy to fall foul of brand guidelines. Rule AI verifies this for you, looking across your whole campaign and checking content is compliant, ensuring brand integrity remains flawless.

Case Studies

See how some of the best known brands in the world are benefitting from Rule

Frequently Asked Questions

Rule is built with public APIs meaning the system is absolutely ready to integrate with other technologies. We integrate already with a number of other platforms, and are able to work within, alongside and joined up with your existing stack.

Rule’s customer support teams are on hand to help at all times. We pride ourselves on fast, reliable and helpful support. We monitor real-time for errors and pro-actively provide support and assistance where needed.

No. Rule is usually configured and running within 6 weeks, which means that your team is feeling the benefit of Rule’s automation very quickly!

Route Thirty Six Ltd who developed Rule is an ISO 27001 accredited business that maintains high standards of information security. We are regularly audited by independent bodies to ensure that these standards are maintained.

Yes, our clients continue to own their data within Rule.

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Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.