Create
In Rule retail data is automatically turned into full marketing campaigns, with content. Using existing price & promotion data from systems such as Retek, Anaplan, SAP, BlueYonder etc, Rule can create your marketing materials to pre-agreed templates and based on pre-agreed rules. Users can then review, edit, re-render and approve in real-time.
Are your campaigns taking too long to set-up? By linking marketing production directly to raw business data, you can turn pricing and promotional data into fully-fledged campaign briefs and content in seconds. Produce branded assets with pre-designed templates, regardless of regional or product variations efficiently across the entire retail network.
Concerned that existing retail data isn’t ready to be automated into marketing campaigns? Rule uses AI to enrich your retail data, turning basic price and promotion information into compelling content.
Whether managing hundreds of stores, dozens of regions, or global campaigns, Rule gives you automation that scales with precision, distributing your assets directly to the relevant channels.
The Instant Campaigns feature automatically translates raw pricing and promotion data into a structured campaign brief in seconds. Easily manage the briefing process on campaigns across multiple parties such as your team, agencies, printers and suppliers. In one centralised hub, campaigns can be reviewed, marked up, and approved by your stakeholders.
See how some of the best known brands in the world are benefitting from Rule
Rule is built with public APIs meaning the system is absolutely ready to integrate with other technologies. We integrate already with a number of other platforms, and are able to work within, alongside and joined up with your existing stack.
Rule’s customer support teams are on hand to help at all times. We pride ourselves on fast, reliable and helpful support. We monitor real-time for errors and pro-actively provide support and assistance where needed.
No. Rule is usually configured and running within 6 weeks, which means that your team is feeling the benefit of Rule’s automation very quickly!
Route Thirty Six Ltd who developed Rule is an ISO 27001 accredited business that maintains high standards of information security. We are regularly audited by independent bodies to ensure that these standards are maintained.
Yes, our clients continue to own their data within Rule.
Absolutely not. Rule is an optimised platform that can create content at high speed. Every piece of content is different depending on the templates, but typically Rule can create thousands of assets in seconds.
Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.
