Rule is proud to have partnered with ITG to provide a best in class marketing technology solution on a project spearheaded by James Meadows, Head of In Store Marketing & Store Experience, at Marks and Spencer Food.
Rule’s allocation engine allows the marketing teams to combine many different sources of M&S Food store data, in an automated process, removing the risk of manual error, and in seconds.
This data then underpins the process of targeting marketing materials to stores.
With Rule’s simple interface users are able to allocate the right materials to the right stores significantly faster than before.
The impact of Rule on M&S’s marketing operations has been transformative:
- Dramatic Time Savings: Allocation tasks that once took days are now completed in minutes:
- “What would have taken two of my team a week to do, they were able to do in a day…and it’s only going to get faster.”
- “It’s taken 20% of the time it would have previously.”
- Improved Accuracy: Rule has eliminated errors, leading to smoother campaign execution and improved partner relationships.
- “With Rule we were able to land the campaign without any allocation errors or noise from partners.”
- “The first campaign in Rule had 0 noise or complaints”
- Enhanced Collaboration: Teams can now work together seamlessly on campaigns, improving communication and ensuring consistency.
- “Rule allows us to collaborate on the same campaign, which is particularly useful for quality control and seamless continuation of work.”
- “One of the things that has impressed me is the cross collaboration with other colleagues – we can now all work on the same job together in real time”
- Increased Agility: Faster allocation empowers M&S to react quickly to market trends and activate campaigns with unprecedented speed.
- “It’s like being in a rocket ship”
Click on the ‘Book Demo’ button above to schedule a demo of Rule and discover how you can transform your marketing operations.
