Scale
Rule uses your store estate and product data to automatically allocate the correct content to each location. Say goodbye to manual, risk-prone distribution lists; Rule handles the complexity, saving days of effort. By automating production briefs for printers and agencies, we eliminate errors and dramatically improve your speed to market.
Rule automates allocating your printed content to stores. Using your brief data, rules are automatically applied (e.g. ‘send this header to stores with this fixture that are in England’). This cuts out risky manual data work, and reduces print spend. Our rule builder allows users to create complex, targeted distribution rules using any retail data.
Rule integrates with many major retail data platforms such as BlueYonder, Retek Oracle, and Anaplan. These systems can provide critical data assets like product specifications, pricing, and promotional rules to enrich your distribution process.
Free-up your team by automating the distribution of your retail assets. Rule uses a blend of retail data such as store information, product ranging, regional data and more to automate the distribution of content. During our onboarding process we support you in improving your existing data. With Rule, you can ensure that the correct artwork reaches the right place, every time, automatically.
Campaign production shouldn’t be a bottleneck. Rule turns your retail data into dynamic, ready-to-launch campaigns automatically. Update once, and every connected campaign, channel, and creative asset updates instantly. From price changes to promotions, Rule keeps everything accurate, fast, and on-brand.
See how some of the best known brands in the world are benefitting from Rule
Rule is built with public APIs meaning the system is absolutely ready to integrate with other technologies. We integrate already with a number of other platforms, and are able to work within, alongside and joined up with your existing stack.
Rule’s customer support teams are on hand to help at all times. We pride ourselves on fast, reliable and helpful support. We monitor real-time for errors and pro-actively provide support and assistance where needed.
No. Rule is usually configured and running within 6 weeks, which means that your team is feeling the benefit of Rule’s automation very quickly!
Route Thirty Six Ltd who developed Rule is an ISO 27001 accredited business that maintains high standards of information security. We are regularly audited by independent bodies to ensure that these standards are maintained.
Yes, our clients continue to own their data within Rule.
Yes, whilst the allocations will only ever be as good as the data that is held, it will absolutely still work. In fact, most of our clients find that during the process of deploying Rule our consultants find ways to help them improve and enrich their existing data.
Yes, there are lots of ways that Rule can be customised to deal with different needs when allocating or distributing marketing materials. We understand that each retail business is different; Rule is built to support this.
Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.
