Execute

AI Powered Review & Approval

Rule provides the tools that your team needs to make swift reviews, edits and approvals, cutting out weeks of back & forth.

Rule AI reviews your content for you, finding mistakes, or non-compliance to brand/promotional guidelines, it’s a quality control assistant baked right into your campaign.

For templated content review and make edits in real-time, seeing the result of any changes straight away.

For studio created content, once Rule AI has caught any mistakes, users can review, comment, markup and approve in the traditional fashion.

Stop Proofreading. Start Creating.

Rule AI verifies your content, checking for mistakes, contradictions to the brief, or non-compliance to brand guidelines. Never tiring, it’s like the perfect quality control assistant, built right in to your campaigns.

Catch Briefing Errors Before They Cost you.

Briefing or content errors aren’t just embarrassing; they can be expensive to fix. That’s why we launched Rule AI—your intelligent safety net designed to catch mistakes before they reach production. Our platform instantly scans brief lines for contradictions, and verifies every asset against your specific brand guidelines. Rule AI even identifies bespoke issues based on the common mistakes unique to your business, ensuring your campaigns remain accurate, localised, and on-brand at scale.

 

Less manual work. More creative freedom. That’s the Rule.

Brand Guideline Consistency

It’s easy to fall foul of brand guidelines when creating thousands of assets. Rule AI acts as the ultimate safety net for retail marketers, instantly scanning all campaign content and highlighting any issues versus your brand standards.

From T&C accuracy to regional compliance, we ensure every asset is correct before it hits the store. It’s intelligent automation that lets you create without fear.

Case Studies

See how some of the best known brands in the world are benefitting from Rule

Frequently Asked Questions

Rule is built with public APIs meaning the system is absolutely ready to integrate with other technologies. We integrate already with a number of other platforms, and are able to work within, alongside and joined up with your existing stack.

Rule’s customer support teams are on hand to help at all times. We pride ourselves on fast, reliable and helpful support. We monitor real-time for errors and pro-actively provide support and assistance where needed.

No. Rule is usually configured and running within 6 weeks, which means that your team is feeling the benefit of Rule’s automation very quickly!

Route Thirty Six Ltd who developed Rule is an ISO 27001 accredited business that maintains high standards of information security. We are regularly audited by independent bodies to ensure that these standards are maintained.

Yes, our clients continue to own their data within Rule.

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Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.