Data-Driven Visual Merchandising for Fashion

Precision Visual Merchandising: Drive Sales with Rule's Automation.

Automatically deliver the right imagery, to the right place, at the right time.

Leverage retail data like planograms, grading, and product ranging to target content to specific in-store locations, maximising impact.

Turn High-Level Concepts into a Full Campaign with One Click

Brief top level concepts

Simply brief the top level concepts and hit 'Multiply'

Rule generates the adapts

Rule determines, then creates all variations that your campaign requires, based on your business logic

Centralised Site Data

Easily manage site data with our digital twin.

Visual Reports

Automatically output beautifully crafted visual reports of your campaigns.

“What would have taken two of my team a week to do, they were able to do in a day... and it’s only going to get faster”

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Use Data to Optimise Visual Merchandising

Use data to drive the placement of your hero shots and campaign imagery with precision. Rule allows you to define your own business rules for visual merchandising, whether that is prioritising certain categories, shots or brands within certain regions or store groups, or simply ensuring that all space is maximised and never over-allocated. Distribute marketing content by grading, product range or sales data - Rule empowers your marketing teams to enforce your business priorities.

Nike applied Rule's automated content creation to produce 5000 pieces of content in 15 different languages for their stores across EMEA.

Automated Content Creation

Master Window Displays

Transform your windows into brand showcases.

Rule empowers you to categorise and prioritise your window space, ensuring the right campaigns are featured in the right locations.  Effortlessly allocate marketing materials to maximise impact and drive store traffic.

Streamline Collaboration and Communication

Bring together your marketing, visual merchandising and category buyers.

Rule provides a central platform to manage all of your campaign activities in a collaborative environment, ensuring everyone is aligned and working towards the same goals.

Case Studies

See how some of the world's biggest retailers are benefitting from Rule.

Automation at Scale

Superdrug Automates Content Production in partnership with Rule and ITG

Not Just Any Marketing Technology

“What would have taken two of my team a week to do, they were able to do in a day... and it’s only going to get faster”

Automated Content Creation

Nike Sprints Ahead with Automated Content Production and Delivery Using Rule