- Not just any marketing technology…
“What would have taken two of my team a week to do, they were able to do in a day... and it’s only going to get faster”
Rule is proud to have partnered with ITG to provide a best in class marketing technology solution on a project spearheaded by James Meadows, Head of In Store Marketing & Store Experience, at Marks and Spencer Food.
Rule’s allocation engine allows the marketing teams to combine many different sources of M&S Food store data, in an automated process, removing the risk of manual error, and in seconds.
This data then underpins the process of targeting marketing materials to stores.
With Rule’s simple interface users are able to allocate the right materials to the right stores significantly faster than before.
The impact of Rule on M&S's marketing operations has been transformative:
Click on the 'Book Demo' button above to schedule a demo of Rule and discover how you can transform your marketing operations.
See how some of the world's biggest retailers are benefitting from Rule.