Marketing That Makes Itself

Rule automates all aspects of Retail Marketing generating campaign briefs, variations, content, distribution details and campaign overviews.

Transforming Retail Marketing with Automation

Instant Campaign Briefs

Transform pricing and promotion data into campaign briefs in seconds.

Centralised Site Data

Easily manage site data with our digital twin.

Automated Content Creation

Automate content from pre-designed templates.

Streamlined Content Approval

Upload, review, and approve campaign content with ease.

Precision Targeting

Target content to specific locations based on any data - demographics, sales, product ranging, and more.

Campaign Insights

Identify marketing gaps, avoid promotion clashes, and gain a comprehensive view of all active materials across your entire estate.

Multiply Lead Creative

Effortlessly create countless variations of your campaign ideas with Multiply™. With logic tailored to your business, Multiply™ takes your high level campaign concepts and turns them into every variation you need.

Easy Integrations

Rule is easily integrated into your existing tech stack.

Instant Campaigns from Existing Retail Data

Rule integrates with retail data platforms such as BlueYonder, Retek Oracle, Anaplan and more.  Using price and promotion data, planogram information and custom business logic, Rule automatically determines the right marketing materials and generates campaigns in seconds.

Accelerate Content Creation

Generate content from templates, upload your own unique designs, or both. Either way, you have complete control over review, approval, and versioning – all in one place.

Automated Content Creation

Effortless Campaign Updates.

Retail moves fast. Rule keeps up.

Instantly update campaigns across all materials – legal copy, product swaps, promo adjustments – with just a few clicks.

Unlock New Levels of Visibility with Rule Reporting

Rule provides unprecedented visibility of your retail marketing. Identify imagery or promotional clashes, pinpoint gaps, and see exactly what's live in any store, or across the estate, on any date.


Go beyond spreadsheets and data tables. Generate visual reports in seconds, including campaign overviews, approval decks, and store-specific guides. See your marketing landscape with clarity and save hours of manual effort.

Identify Clashes & Gaps

See where you have promotional or imagery clashes, identify gaps across your estate.

What's Live Where

Gain unprecedented visibility of promotions across your estate. See exactly what is live on any given date, in any given store.

Visual Reports

Automatically output beautifully crafted visual reports of your campaigns.

Case Studies

See how some of the world's biggest retailers are benefitting from Rule.

Automation at Scale

Superdrug Automates Content Production in partnership with Rule and ITG

Not Just Any Marketing Technology

“What would have taken two of my team a week to do, they were able to do in a day... and it’s only going to get faster”

Automated Content Creation

Nike Sprints Ahead with Automated Content Production and Delivery Using Rule