Automated Content Creation

Nike faced a complex challenge in launching an in-store campaign across EMEA: generating and delivering 5,000 unique artwork assets across 15 languages and various marketing formats. This massive undertaking involved managing diverse content, ensuring accuracy, and streamlining delivery to production partners – a process fraught with potential for errors and delays.

The Solution:

Nike teamed up with KMF and Rule to automate their content production and delivery workflow. Rule's powerful platform enabled them to:

• Automate Asset Generation: Generate thousands of unique artwork assets from pre-built templates and a centralised data source, eliminating manual design work.
• Manage Multilingual Content: Handle content variations across 15 languages, ensuring accuracy and consistency.
• Structure and Organise Output: The same set of files were organised into different grouped outputs in seconds (for example by category, format, approval status, etc.), according to which set of stakeholders they were for.
• Streamline Delivery: Provide production partners with easily accessible and organised files, minimising errors and ensuring a smooth production process.

The Results:

By implementing Rule, Nike achieved remarkable improvements in efficiency, speed, and accuracy:

"What would have been two weeks of manual artworking was automated by Rule."

As the campaign requirements changed Rule facilitated easy and automatic content revisions across all assets and languages, saving valuable time and resources.

"This removed days from the process and allowed changes to be made with ease. As Nike needed to alter their content, Rule could easily and automatically apply the changes."

Stakeholder collaboration was improved - Rule enabled efficient file sharing and organisation enhancing communication and collaboration.

"we started finding ways that Rule could then deliver in other areas of the process - organising and structuring the files into groups to suit artwork approval requirements, then doing something different to suit production. These are all things that typically manually have to be done and are time consuming and risky"

Click on the 'Book Demo' button above to schedule a demo of Rule and discover how you can transform your marketing operations.