About Us.

What Jack has to say about Rule:

“Most retailers have their marketing brief data sitting in their internal systems. With Rule now we can harness this to automate the production of content and distribution to the relevant marketing channels.

Rule is a truly game-changing platform that is enabling retail marketing teams to become self-sufficient, and activate campaigns faster with greater accuracy.”

What Sean has to say about Rule:

"It’s true that it has taken over 100 years of combined experience to build Rule in circa 3 years. We have used all of our creativity to make the most complex logical challenges beautifully simple for any marketer, I truly believe that.

Designing a solution that delivers a result, but that no one wants to use would have been a disaster - we had to build something that anyone in this industry would see, understand, and immediately want to use, and the results would inevitably follow. That was the brief we gave ourselves.

Rule has been built from the ground up, and considers the time pressures everyone in the supply chain is under. Speed, usability, accuracy have been at the heart of every decision throughout development, and the result is a feature rich platform we are immensely proud of.

Rule is way more than automated campaign briefing and distribution for marketing teams - it considers all of the teams around the marketer and how these teams collaborate in reality.

It considers the needs and wants of the agencies that we work with, the print manufacturers, critical planning, when artwork is required, instant pricing, invoicing, financial reporting and more. It considers who needs what and when. It considers how marketers have to update their internal stakeholders and the types of information they need.

The reactions from our customers absolutely verify our approach and methodology & they love the platform. I would go as far as to say it’s a competitive advantage to any retailer, brand, print manager, agency or printer that is using it - everyone in the supply chain will feel the benefits."