Store specific allocating

Send the right materials to the right stores at a speed that matches the pace of retail.

Allocate to any store data

Use store profile data to allocate marketing materials, without a spreadsheet formula in sight! Our intuitive Allocation Builder is so simple to use, anyone can do it.

Drag, Drop, Allocate!

Using any other store data to allocate with, such as stocking lists or category buying data, is as simple as Drag, Drop, and Allocate!

Quick Columns

Allocating by store size or type, customised to suit your business, is fast and simple.

Store Specific Allocations

Send store specific quantities, allocate by priority, or do combinations! The possibilities are endless.

Send fewer parcels to stores

Rule allows you to pack different campaigns, or even different elements from campaigns together. Meaning you can save a fortune in logistics costs.

Allocate a campaign in seconds

With templated campaigns it takes seconds to copy a previous promotion, add new artwork codes and then allocate against the most recent set of store data.

Case Studies

See how some of the world's biggest retailers are benefitting from Rule.

Automation at Scale

Superdrug Automates Content Production in partnership with Rule and ITG

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Not Just Any Marketing Technology

“What would have taken two of my team a week to do, they were able to do in a day... and it’s only going to get faster”

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Automated Content Creation

Nike Sprints Ahead with Automated Content Production and Delivery Using Rule

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