Activate faster.

Faster activation.

Rule is enabling faster in-store activations for a well known UK grocery retailer. 

Days removed from the process.

Using Rule, campaigns are briefed and allocation lists are produced 600% faster than before.

With a need to merge multiple sources of store and product data at speed, building campaigns ‘the old way’ was onerous and open to the risk of manual error. Using Rule, campaigns are briefed and allocation lists are produced 600% faster than before, removing days from the process. 

With production quantity data and pricing now available much earlier in the campaign life cycle, commercial decisions can be made to maximise the effectiveness of the available budget.

This greater decision making prowess alongside shorter lead times to market have made Rule a staple of the in-store marketing tech stack.

“The only thing it doesn’t do…” says a Senior Account Director on the team, “is make us a brew!”.